Step 3: Manage colour perfectly
The final piece of the jigsaw is colour management. A lot of this comes down to standard good practice evident in any fully-managed colour workflow. Of course, we are printing with RGB, so we have a bigger gamut opportunity than most processes. We are also printing with continuous tone technology so we again have a bigger opportunity. This is a substantial improvement over CMYK+ halftone printing, but we have to be honest and say there are other silver halide processes that also have a very large colour gamut, and 8 or 10-colour inkjet printers using specialist inks can have a wider gamut, even if they are subject to inherent constraints imposed by their halftone approach.
Our real differentiation is fidelity.
Why? Well, a lot of it comes down to the technical matters previously discussed - if you have more precision and control over the physical system, then it is more repeatable and predictable, so you have a greater opportunity for fidelity. Accurate colour is simply down to having the full gamut, and being able to create any required colour within that gamut repeatedly through control of your processes - to be able to hit every colour possible, again and again. Every L.Type print we produce is printed alongside a set of colour patches of known values - allowing full quality traceability and the ability to confirm our colour accuracy objectively. We consistently achieve CIEdE 2000 values averaging c.0.6-0.8 across 31 patches - a level of accuracy that is truly outstanding.
Well... it’s almost that simple. There is a catch, once again. We’re sorry but we’re not even going to hint about that. We have spent years looking at how light and silver halide interacts and we think we have made some important advances that we choose to keep secret. We will just have to let our images speak for themselves.